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ActiveCampaign: Which is right for you? [2025]Hero image with the logos of MailerLite and MailchimpApp comparisonsMailerLite vs. Mailchimp: Which email marketing platform is best? [2025]Hero image with the logos of the best email newsletter softwareBest appsThe best email newsletter platforms and software in 2025Hero image with the logos of MailerLite and KitApp comparisonsMailerLite vs. Kit (formerly ConvertKit): Which is best? [2025]Improve your productivity automatically. Sign upSee how Zapier worksA Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'Follow usFacebookLinkedInXYouTubeRSSPricingHelpDeveloper PlatformPressJobsEnterpriseTemplatesApp Integrations© 2025 Zapier Inc.Manage cookiesLegalPrivacySkip to contentSalesforce HomeContact Us1-800-664-9073MarketingShare the storyWhat is Email Marketing?Email marketing is a form of direct marketing that uses email messages to promote products or services, share thought leadership pieces, or engage with an audience in other ways.

These tips, explanations, and best practices will help you begin.Email argentina whatsapp list marketing explainedCompanies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary digital marketing channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up.However, many companies still use generic marketing tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.

In this article, we’ll cover the basics of email marketing and ways you can use cloud solutions, automation, and AI to optimize your approach. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips.Email marketing table of contentsWhat is email marketing strategy and why does it matter?Email marketing best practicesWhat are the costs involved with email marketing?Types of marketing emailsHow to get started with email marketingWhat impact have marketing automation and AI had on email marketing?What are the benefits of automation in email marketing?What is the best email marketing software?What is an email marketing strategy and why does it matter?A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.