Another tip I can offer you to increase your visibility in the LinkedIn feed is to publish news or insights that encourage a response and vary the format of the posts: between videos, articles and long form the choice is really wide, even if studies show that the algorithm does not favor a particular format.
To encourage users to interact, you can also use mentions , citing the people you the usage of facebook database want to involve with the @ symbol, for a maximum of 5 users per post.
To be used in a maximum of 3 per content and to be selected based on the niche to which you are addressing. Prefer very specific topics and words rather than generic hashtags. For example #digitalmarketingjob instead of #digitalmarketing.
How to use mentions and hashtags on linkedin
Don't forget to reply to comments and add information that can lead to further developments in the conversation.
Writing for social media is a complex activity and those who deal with Digital Marketing and Social Media Marketing must know not only the rules of copywriting and good writing, but also how algorithms work. What we have just seen are some of the tips for LinkedIn. As the platform develops new features, the situation changes and for this reason the good social media manager knows the importance of continuous updating. Let's now see how to use LinkedIn for your company and in an effective way.