It is the strong foundation

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We will begin to understand the difference between identity and branding by providing a clear definition of brand identity. Second: What is brand identity? After we discussed what a brand is, we will learn here about the meaning of identity to know the difference between identity and brand. Marketing expert Marty Neumeier defines it as the style of how a brand looks as a whole, including the brand and visual identity. Brand identity is defined as the way customers recognize institutions, companies, products and projects, and it is the combination that distinguishes these companies and institutions.


Here the differences between identity and amazon database branding appear in identifying the important elements that help in defining the commercial identity: The brand name, company logo, colors used, company font, writing style used, brand message, and images and symbols you use in advertising and promotion. In other words, it is known as the way in which the institution communicates with the community to spread its projects and products and what distinguishes it from competing institutions. Thus, the brand identity is considered a translation of the vision, message and values ​​of any institution’s projects. through which institutions can build loyalty with their customers and communicate the company’s idea to the target audience.


It is the spirit of the institution, which can be spoken about through brochures, videos, business cards, and social media ads. These are the means of commercial identity in translating the values, vision, and message of any institution’s project . This particular spirit of the organization that speaks about the difference between identity and brand in its identity models shows the tangible side of identity that is different from brand. Third: What is the slogan? Difference between identity and brand 2 1 The logo is an important question and what is its role in knowing the difference between identity and brand? The logo can be in the form of a phrase, a sentence, several sentences, or in the form of a symbol.