In the world of digital marketing

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Market ShareThe percentage of the market for your product or service that you want to capture. The formula for market share is: a company’s sales / industry sales over the same time period. To improve market share, companies may focus on strengthening customer loyalty or innovating products and services. They may also buy key competitors.Marketing AnalyticsA math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions. Weather predictions, batting averages, and life insurance policies are all the result of analytic, analytics is critical to understanding and predicting user behavior and optimizing the user experience (UX) to drive sales.

Marketing AutomationA process that enables technology to take over albania whatsapp list repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings. It can determine clear winners among deployed advertising options and optimize accordingly. Instead of a person (let’s call her “Joan”) having to zig every time a customer zags...Joan can determine the strategy that a marketing automation platform should execute upfront.Marketing CollateralDigital or print materials that accompany a primary advertising campaign. Before the internet, “collateral” was practically synonymous with “brochures” that supported traditional TV commercials, such as a savings account brochure from your local bank branch. Today, “collateral” can refer to any printed or digital piece that supports and extends a campaign.

Common digital collateral includes websites, landing pages, and banner ads.Marketing MixThe 4 “P”s: price, product, promotion, and place (point of sale). Your marketing mix covers these must-have elements when bringing a product to market. The marketing mix is inextricable from the marketing objectives in your business plan. Some companies add “P”s that are of high importance to them, such as packaging or positioning. Packaging and positioning arguably overlap with promotion, but calling out the extra “P”s can be useful in focusing your organization.Marketing ObjectivesWhat you want a marketing initiative such as an advertising campaign to accomplish for the bottom line of your business. Common marketing objectives are customer acquisition, order value, engagement, and contribution to revenue.