Improve your online shopping experience. Multiple electronic payment methods and fast delivery. The COVID-19 pandemic has also prompted many people to shop more online, contributing to an increase in digital shopping spending. Which digital platforms are marketers increasing their spending on this year? Marketing experts around the world believe that marketers are heading towards TikTok because it is the fastest growing platform in the past year, with its penetration rate exceeding 40%. TikTok has reached more than one billion active users in just five years, and in the next place is Facebook and search engine marketing, as many global companies and brands are moving towards opening online stores.
What digital advertising formats will see advertising database growth? In the context of talking about statistics on electronic marketing, we must talk about the most important advertisements with high growth in the current period, which are: Video ads : Video ads are one of the fastest growing forms of digital advertising at the moment, as they are widely used on social media sites and video platforms such as YouTube. (Pre-roll Ads) that appear before the video starts, and sneak ads (Native Ads) that appear in the context of the content being viewed. Video ads rely on story and visual impact to attract viewers’ attention.
Mobile Advertising : Mobile advertising is one of the most effective forms of digital advertising, targeting users while they are using mobile phones and tablets. Mobile advertising relies on attractive design and clear short messages to attract users’ attention. Search advertising on search engines such as Google is characterized by its effectiveness and accuracy in targeting, as it is displayed to users who are searching for the products or services that the ad is promoting, which leads to increasing the chances of reaching potential customers and increasing sales. Search advertising also helps to enhance the brand’s position and increase brand awareness.
These ads include short paid ads
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