The Social Performance Report is necessary if you want to know:
How is your follower base doing: is it growing or shrinking? How is it changing in demographics and interests?
How active has your brand been on social media over a given period?
Which engagement dynamics and which days, formats and audience why you need this database segments performed best in terms of likes, reposts and comments?
How to compete with major competitors.
How much traffic and conversions you got from social channels.
How to get this data: Social tracking tools ( Social Media Tracker ) to track your account and those of your competitors, Google Analytics for monitoring referral traffic.
An example of a social media report:
Social Media Marketing Report Example
How to make a report for social activities, example
Get Social Media Performance Report Template (Google Drive)
Create a social media performance report in My Reports
Brand Reputation Report
The Brand Reputation Report helps you answer the following questions:
Has your brand visibility increased or decreased over the period analyzed?
Which mentions contributed the most to your brand visibility in terms of referral traffic, awareness, or reach?
What was the sentiment of the brand mentions? Did it improve or not?
How to get this data: Tools that track mentions (e.g., Brand Monitoring ) with sentiment analysis.