"The events of 2022 forced businesses to redistribute

[tanjimajuha20]

About 1,000 brands have turned to digital outdoor advertising. Representatives of the Maer company noted that this is specifically about the digital segment, since the outdoor advertising market also includes static banners. The choice in favor of digital technologies has led to the fact that static is giving way to "digital", the share of which is already 60%.

marketing budgets. This south korea cell phone number list led to a sharp increase in demand for omnichannel advertising, when two channels are used, one of which is digital advertising. The result was an acute shortage of digital inventory that was discovered by the end of the year," said Konstantin Mayor.

Elena Solovieva, Director of Public Relations at the Media Communications Union, confirmed: "Of course, the mass exit of foreign brands has become a noticeable event in the advertising market. We hope that in 2023, local advertisers will continue to strengthen their positions, but the timing of the recovery of advertising revenues is still a subject of discussion. One of the key events in the online advertising market is the entry into force of the law on a unified system for accounting of advertising on the Internet. Given the novelty of the regulation, the initiative has raised a huge number of questions in terms of the implementation of regulatory requirements. During the year, we held a number of discussions with Roskomnadzor in order to prepare clarifications on the implementation of the provisions of the law. Based on the results of this work, recommendations were prepared that are currently being applied by all participants in the online advertising market."

Natalia Dmitrieva, CEO of SberSeller, commented: "The main thing is the structural transformation of the online advertising market. The shares and positions of all players have changed: some have received new opportunities, some have lost them. If we evaluate the past year, it was not easy, but it still turned out to be not as dramatic as it was predicted at the beginning. Therefore, our forecast for 2023 is quite positive. We will continue to work hard to attract new clients - this, of course, requires much more effort, the result is not so fast and predictable. But if you do everything possible, you will be able to achieve all the goals set. Therefore, the trend for 2023 is to work, work and work again."