But do not only stick to the most popular platforms
Posted: Sun Dec 22, 2024 8:45 am
Once you have your pillar content ready, it is time to determine which platform it will go to. One obvious choice is building a blog on your Chinese site. Blogs may not be very popular in China, but at least the information is there if anybody should come across your website first. You should also have a verified WeChat account where you can publish the article. But what next? It is worth setting up more accounts on platforms with a user base which is close to your target audience. Zhihu would be another obvious choice because there’s a place for all kinds of content on Zhihu (learn more
here). . There are various platforms relevant to your industry! For Epsilon (who offers data-driven marketing solutions), we set up accounts not only on Zhihu and WeChat, but also on Woshipm, Jianshu, and PMcaff – platforms focused around indonesia phone number list Product Managers in China. For each article we write, we also research platforms independently; because a topic may find success on one platform and not others.
Some industry platforms in China are more similar to working with an influencer as you have to pay for your content to be featured. The prices may be as low as 100-300 CNY, but some will cost you thousands of CNY. If your business is in a high-risk industry and you need to gain customer’s trust, it may be a good investment. However, the cheaper platforms work just as well. Irrelevant of the cost, each platform will also work as external links for your SEO, and are likely to rank much higher on Baidu’s SERP than your website.
here). . There are various platforms relevant to your industry! For Epsilon (who offers data-driven marketing solutions), we set up accounts not only on Zhihu and WeChat, but also on Woshipm, Jianshu, and PMcaff – platforms focused around indonesia phone number list Product Managers in China. For each article we write, we also research platforms independently; because a topic may find success on one platform and not others.
Some industry platforms in China are more similar to working with an influencer as you have to pay for your content to be featured. The prices may be as low as 100-300 CNY, but some will cost you thousands of CNY. If your business is in a high-risk industry and you need to gain customer’s trust, it may be a good investment. However, the cheaper platforms work just as well. Irrelevant of the cost, each platform will also work as external links for your SEO, and are likely to rank much higher on Baidu’s SERP than your website.