here). . There are various platforms relevant to your industry! For Epsilon (who offers data-driven marketing solutions), we set up accounts not only on Zhihu and WeChat, but also on Woshipm, Jianshu, and PMcaff – platforms focused around indonesia phone number list Product Managers in China. For each article we write, we also research platforms independently; because a topic may find success on one platform and not others.

Some industry platforms in China are more similar to working with an influencer as you have to pay for your content to be featured. The prices may be as low as 100-300 CNY, but some will cost you thousands of CNY. If your business is in a high-risk industry and you need to gain customer’s trust, it may be a good investment. However, the cheaper platforms work just as well. Irrelevant of the cost, each platform will also work as external links for your SEO, and are likely to rank much higher on Baidu’s SERP than your website.