"The decision to purchase is made slowly, after multiple

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from partners who previously collaborated with Webex and Teams,” says Nadezhda Alyabyeva.

According to her, the 44% growth announced by MTS analysts is a low base effect. B2C customers use free tariffs, so the traffic growth does not reflect the growth of money. In addition, Webinar.ru until 2022 was not about videoconferencing (all participants see and hear each other, can start talking at any time), but only about webinars. There is a growing interest in Russian solutions, but it is slowly converted into sales.

iterations of testing and piloting. There germany cell phone number list are still many companies on Zoom and Teams. According to our estimates, only those who are forced to comply with the requirements of regulators for critical information infrastructure are seriously concerned about migrating to Russian solutions. Although there are precedents when large commercial customers have a deep understanding of the topic, understand all the risks, have a well-developed plan for switching to Russian software and purposefully implement it, implementing Russian operating systems, email clients, and videoconferencing systems. The share of Zoom users will gradually decrease, but there will be no massive and complete refusal in the near future," says Nadezhda Alyabyeva. According to her forecasts, in 2023 the market will show growth of 10-20%, and the client base - 30%.

Denis Gasilin, CMO of the corporate communications and mobility platform eXpress, notes that the transition to Russian video conferencing platforms began back in 2014 - at that time, only government agencies and state corporations were involved in import substitution.

"Last year, with the departure of Western vendors, businesses, educational organizations - in general, everyone who was used to purchasing foreign products until 2022 - dove headlong into the process. In early spring, after Cisco and Poly closed down, the oil and gas, industry and financial sectors began actively introducing domestic products. Later, Zoom subscriptions were disabled, and a boom in interest in Russian platforms occurred among universities and schools. They switched quickly, simply because they urgently needed to hold meetings somewhere, hold webinars, etc.," says Denis Gasilin.