This means it's working. If you are not getting a small number of complaints or unsubscribes then you are not emailing

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The prospect receives your email into their inbox

#2. Your prospect notices your email because subject line stands out

#3. They open the email

#4. The first sentence of your email draws them in to start reading

#5. The main content of your email entices them to read it in full

#6. A compelling call to action at the end of the
Each one of these steps is a vitally important taiwan number data component of all email marketing best practices.

If you get any one of these steps wrong or miss them entirely.

The chances are you will not be getting a good return on investment from your email marketing.

Ouch.

Many businesses focus on making sure they have catchy headlines or subject lines.

But they miss out on deliverability.

So their emails are not even reaching the inbox in the first place.

Alternatively, some businesses obsess on making sure that emails get to the inbox of prospect but then not writing the best subject lines that stand out, so nobody even opens them.

But even if your email DOES get received, reaches the inbox, stands out and gets people to open it that really is only half of the battle.

Once somebody opens your email - this is where the challenge begins and why you need to...


#3. Get People Excited to Read Your Email Content
Getting somebody to open an email using a powerful email subject line is really the easy part.

The challenge really begins after they have opened it - to get them to continue reading and take action on what you're saying.

This is where using curiosity, storytelling and other powerful mechanisms can come into play.

What many people don't realise is;

"Writing emails is just a powerful form of copywriting, sometimes referred to as "salesmanship in print."
Email Marketing SalesIf there's a big disconnect between what you said in the subject line, and what you say in the first sentence of your email then people will probably just delete it.

So there needs to be consistency of approach.

Let's assume you've hooked them in with a great subject line.

Next, you followed up with this with the first sentence of the email, maybe addressing the curiosity that you raised in the subject line.

And maybe planting another seed of what you're going to share inside the email.

Quick Pro Tip;

Look at the first sentence of your email like a new subject line or headline...

It needs to really evoke curiosity and leave an open psychological loop that people can only answer if they keep reading.

Think of it like the first sentence in a story, here's some examples I've used;

First Sentence: It was raining cats and dogs...

First Sentence: My finger still hurts.

First Sentence: What a douchebag.

First Sentence: My wife is always right but not on this day.

Notice how each one of these first sentences evokes questions and curiosity in the mind of the reader.

You now need to continue this throughout the emai