Facebook restricts your organic reach, to make you spend money on advertising.

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Every action you take on Facebook has a different score.

This adds to the Facebook algorithm, or what they call EdgeRank.

Whether it's clicking a link, making a post, making a comment or sharing a video, each action on Facebook, results in a score which contributes towards your EdgeRank.

Power Up Your Facebook ProfileThe higher your EdgeRank, the malta number data more reach you will have on Facebook.


The more people it wants to show your content to.

Increase your EdgeRank and you increase your reach on Facebook.
Here's the EdgeRank formula;

Facebook EdgeRank Formula

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While this isn't publicly spoken about, you can see how important it is, to have a good EdgeRank score on Facebook.