High Pressure Offers Lack Credibility

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The latter is much more difficult than the former where the distance between the two competing options are much closer, and much more likely to be positively influenced by a special offer.

Today-Only Offers For The One-Call-Close
While a “today only” offer can work if you can justify it and convince the prospect that it is credible, there is a much easier way.

Don’t make it about “today only,” which can be taken as pressure and seem less than credible. Make it about buying soon instead, and leave the duration of the offer uncertain.

Here’s what I’ve discovered:

There is almost as much sales urgency created by a limited time offer as there is with a “today only” offer, and any slight edge in sales urgency created by the “today only” offer is more than made up for by the increase in credibility and lack of perceived pressure of the “buy soon” offer.

The only qualification is that the lebanon telegram data duration of the “buy soon” offer has to be sufficiently short in order to actually translate into an urgency to buy now. It cannot be long enough that a customer could reasonably consider waiting and taking advantage of the offer at a later date.

If an offer is good through the end of the week, or for two days, a prospect is much less likely to see the possibility of delaying the decision. After all, how could you justify that anything would change in that small period of time that would change the acceptability of the proposal?

The effectiveness of this method lies in the fact that because the offer is not for “today only” it is not perceived as pressure, even though it is essentially the same thing.

Prospects are conditioned to see anything “today only” as high pressure selling and not credible, while an offer good for a few days does not create the same negative reaction, yet produces an almost identical sales urgency.

How Uncertainty Creates Urgency
Of course you still have to justify the “buy soon” offer, but that is much easier than it is to justify a “buy today” proposition.