It is important to keep abreast of certain signals and to constantly analyse

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When you don't segment your keywords correctly, you can fall into cannibalization, which can lead to a decrease in the performance of your campaigns, since none of them will achieve the desired results.

One situation where cannibalization occurs is when you use keywords that are too general . This causes your ads to show up for irrelevant searches, which confuses search engines and your audience, negatively affecting your campaigns.

Another case is the lack of targeting by search intent , that is, if you do not take into account the intention of the users when selecting your keywords, your ads will be shown on searches that are not aligned with your objectives. Consequently, this will result in a low click-through rate and conversions.

Additionally, if your keywords are not related to the content of greece cell phone number list your website or landing page, users will not find what they are looking for, which can cause a bad experience and negatively impact your campaigns. Therefore, by avoiding these situations, you will maximize the performance of your campaigns and avoid cannibalization.

In any case, correctly segmenting your keywords is essential to avoid cannibalization and achieve maximum performance in your campaigns. By considering relevance, search intent, and consistency with your website content, you will be able to direct your efforts effectively and obtain the desired results.

the performance of your keywords. If you identify cannibalisation, you can take steps to adjust your strategy and avoid internal competition between your own campaigns.

Decrease in organic click-through rate (CTR)
If you notice that organic CTR is declining in your search results, it may be a sign that multiple pages on your site are competing for the same keyword.