Google's DV360 lets brands control ad frequency on YouTube and CTV apps

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The DV360 multi-channel CTV ad frequency management solution works across all formats, exchanges, CTV devices and operation types.

To help advertisers deliver a better experience, Google has added Connected TV (CTV) frequency management solutions to its Display & Video 360 (DV360) on-demand platform to control ad frequency on YouTube and other CTV apps.


“At Google, we are helping advertisers deliver a nigeria email list better CTV viewing experience. As part of this, we are launching new CTV frequency management solutions that allow marketers to control the number of times people see their ads on YouTube and other CTV apps. This provides a more seamless viewing experience for CTV viewers and reduces the risk of brand backlash due to overexposure of advertising,” said Marvin Renaud, Director, Global Video Solutions, Google, in a blog post.

He adds that this new feature also significantly improves media performance for advertisers. “On average, brands see a 5% increase in reach per dollar when they manage CTV ad frequency across YouTube and other CTV apps rather than separately,” Renaud said.

With the addition of CTV ad frequency management solutions to DV360, advertisers can control the number of ads CTV viewers see on YouTube and YouTube TV apps. Additionally, they can also set a frequency target for ads shown on other CTV apps.