Displaying ads on sites with low conversion can be prohibited malaysia phone number list Displaying ads on sites with low conversion can be prohibited It often happens that algorithms place your ad on irrelevant sites, sometimes bot-based, where the owners are interested in the ad being clicked. Therefore, evaluate sites by the indicators of quantity, quality of conversions and their cost. The formula for evaluating the effectiveness of the site is calculated: If the site spends more than twice the target conversion cost, advertising on it is ineffective If the site spends more than twice the target conversion cost, advertising on it is ineffective So, if your tCPA (target cost per conversion) is set at 250 rubles, and your site expenses exceed 500+ rubles, then you can safely turn off such a site – it is ineffective.
Working with advertisements Test different combinations in your ads, try different creatives and headlines, improve your landing page. A/B testing will help you identify the best combinations, and conversion rate (CR) and click-through rate (CTR) analysis will help you find out which ads are attractive to your audience and which are not. Analysis of targeting statistics Work with statistics on key phrases, autostrategies to evaluate the effectiveness of targeting.
If you have a group of targetings, then turn off ineffective ones, and if the whole group works poorly, conduct A/B tests and select the best creatives. Additional statistics All statistics are important and can and should be analyzed. But it is best to focus on the parameters that allow you to adjust your bets: Gender and age Advertising efficiency for different segments may differ, for effective segments you can create separate ads with additional offers.