Definition of Google Trends?

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Google Trends is a free tool offered by Google that allows you to analyze the interest of Internet users for search terms or topics over time. It provides data on search trends, categorized by region, time period, type of search (web, images, YouTube, etc.) and category.

With its interactive charts and tables, Google Trends offers an overview of the relative popularity of searches performed on the world's most used search engine.


1.1 Origins and objectives of the tool
Launched in 2006, Google Trends was designed to indonesia email list make Google's aggregated search data accessible to the general public. Its primary goal is to provide insight into user behaviors and intentions, whether seasonal, geographic, or event-related.

It serves both marketing and SEO professionals as well as researchers and journalists to understand societal trends or detect content opportunities.

2. How does Google Trends work?
2.1 Samples and data normalization
Google Trends does not process every query made on Google, but relies on a representative sample of searches. This process ensures speed of analysis while preserving the relevance of the data.

To normalize the results, Google Trends compares the search volume for a term with the total searches in a given region and time period. The data is then expressed as a popularity index ranging from 0 to 100, where 100 represents the peak of relative interest in the term.

2.2 Real-time and non-real-time data
Google Trends offers two types of data:

Real-time data : This covers searches made over the last seven days.
Non-real data : This spans a period from 2004 to 72 hours before your search.
These two types of data allow for a complete analysis, whether to identify current trends or to compare the evolution of a term over several years.