How do I measure the results of my marketing campaign?

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Measuring is the last step of any marketing campaign. It is a must for any marketing professional.

That's why, after implementing it, we recommend that you do two things: on the one hand, analyze it to find out why it was successful and, on the other, think about how to improve the next one . In other words, a campaign must be evaluated both in the positive and negative aspects so as not to focus only on the most obvious results.

Let's start from the beginning: what objectives had india email list you set? Basically, in an inbound marketing campaign we saw that we could classify them into three:

Customers registered also individually and in percentage of conversion of leads to customers, essential to confirm the success of the campaign.

With these three pieces of data on a single screen, measuring the results of a campaign is very easy and you save time by being able to see it in a unified way, instead of resorting to different measurement systems. In addition, in all the cases we have just explained, set dates to compare the information and thus see the influence you have achieved in the marketing plan with your inbound actions.

How do you measure to know if you have achieved your goal? You can use conventional tools such as an Excel table with some numbers taken from your Google Analytics. But a more professional tool like HubSpot is one that allows you to keep a detailed control of this data to measure the results of each campaign you run. Everything is recorded in your CRM to see how the achievement of the objective progresses.