To avoid such a situation, it is not necessary to make great efforts. It is enough to choose a reliable contractor who can not only give the products an attractive appearance, but also ensure their functionality in accordance with the specified requirements.
Read also!
"Examples of Marketing Strategies: From vietnam number Apple to Barack Obama"
Read more
Stages of creating and distributing merch
Let's look at the key stages of developing and distributing merch. Don't forget, the more consciously you approach the creation of your brand elements, the more benefits you'll get in the end.
Step 1: Finding an idea
Designing merch is an activity for creative people. Finding an idea includes:
Defining your goals: What do you want to achieve with your merch – brand awareness, customer satisfaction, or a strong reaction to the release of a unique series?
Finding the target audience. If the merch is intended for the younger generation, then hoodies with exotic prints will produce an effect, and business people aged 45 and over should be offered other things.
Formulation of the idea contained in the merch. It can be expressed through the company's slogan or some abstract concepts: constancy, freedom, goodwill, and so on.
Selecting the right way to implement the idea, successful design options for branded products. If the idea is to be attentive to yourself, then it is better to convey this through cozy home wardrobe items.
KPI for a designer
Almost any item can carry the company's symbols if it fits into the company's concept. For example, for a clothing and shoe store, it is most logical to apply the brand's symbols to the following products:
T-shirts, sweatshirts, long sleeves.
Sweatshirts, hoodies (jackets with hoods).
Jackets and raincoats.
House and beach slippers.
Sneakers.
Rubber shoes.
Branding is very relevant for cheap tableware and containers for storing food and drinks (mugs, thermoses, flasks, lunch boxes).
Stationery and electronic accessories also offer good prospects for logo placement. Quite often, images are printed on small souvenir items.