The importance of timing in marketing objectives

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We've already seen that it's essential to determine marketing objectives that they have a time horizon (the "T" in SMART objectives) . This is when they really become tangible. Until then, they are almost like a wish and not something that will actually happen. When you put a date on your fantasies, they become more real.

You have to keep in mind something very hong kong email list simple, but not in all companies: the objectives have to be the same for both teams. It is very important to align both departments to achieve the company's ultimate goal.
Secondly, both the visit and lead objectives must be linked to sales quotas .

So, what is the most appropriate time frame? In this post we give you 2 tips to find it, but we start from the premise that the answer is up to you: the timing you set will set the pace to follow to achieve the desired results. As a marketing professional, you are in charge of setting the rhythm to which all the pieces of your campaign will dance. We will tell you all about it in this mini-guide to marketing objectives .

Think of it this way: how much of a hurry are you to achieve your marketing goals? How many resources can you devote? How aggressive are you willing to be? Before you answer, remember the "R" in SMART goals , be realistic and don't expect miracles tomorrow.