Benefits of developing web usability

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What is web usability?
Web usability is a part of web design that refers to the efficiency and satisfaction achieved by allowing users to learn how to interact with your website. The easier it is to navigate a website, the more likely they are to find what they are looking for. This is why it is related to the satisfaction obtained from the user experience.

User experience design as a discipline deals with those things that colombia email list build the interface such as: layout, visual design, branding, sound and interaction.

Benefits of web usability
Conducting a web usability study of your website or app can allow you to obtain the following benefits:

Increased productivity
A website that improves usability allows users to complete more tasks in the same amount of time. This will allow your employees to be more productive, since it will take less effort to learn how it works.

Reduced training and support costs
An application that must be used by different users will require less training and costs the more intuitive it is.

Increase in sales and income
An interface designed to optimize web usability, users will be able to complete processes more easily, including purchases in the case of e-commerce.

Reduction of development time and costs
Usable tools are simpler and more consistent, making functionalities homogeneous. This leads to reduced development costs.

Reduction of maintenance costs
If an application is usable, fewer incidents are generated. This means that fewer corrections and improvements are needed, and consequently, lower maintenance costs.

Increased customer satisfaction
The user experience improves radically when the website or app has an intuitive and easy-to-use design. This way, users feel more comfortable and loyalty is more easily gained.

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