11 keys to making a perfect marketing plan

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Making a marketing plan that is as appropriate as possible to our company's objectives can mean the difference between success and failure. Nowadays, to carry out our plan as correctly as possible, we must take into account the new information and entertainment models of potential clients and adapt to them. To do this, we must develop digital strategies aimed at social networks, e-mail marketing and the Internet in general, since this is where users spend the most time.

Points to consider when making a marketing plan

As a guide to developing a good marketing plan, there are a honduras email list number of points that we must take into account, which are the following:

- Evaluate past sales: carrying out a study on past sales will not only guide us on the possible future trends of our company, but will also allow us to find errors from which we must learn so that they are not repeated. By eliminating these errors, we will increase sales.

- Evaluate the marketing strategies already used: analyzing the traffic to our website, the potential clients that it generated and how many of them became real clients will allow us to know the possible errors or points to improve for our future marketing campaigns.

- Define an annual vision of business growth: making a description of how we expect our company to be within a year will help us define the specific objectives that will lead us to this, which we must then divide into projects and tasks that we will plan appropriately.