Unoptimized Marketing Mix Develop a plan to address each identified deficiency.
Improvement of the following indonesia mailing list economic indicators:
profit;
sales volume;
profitability, etc.
– low efficiency of product policy (for example, an unupdated product range, a large number of unclaimed product items, etc.);
Optimize the range, add new products.
Create new product lines.
Apply new product management methods.
Improve the product concept of the enterprise.
– some pricing issues have not been resolved, the company’s pricing strategy is ineffective; Develop a pricing strategy that meets the needs of the organization.
– the distribution system does not meet the company’s needs;
Create effective distribution channels.
Create a dealer network.
Optimize distribution channels.
– the promotion of goods or services is not structured correctly (advertising is poorly configured, ineffective sales promotion tools are used).
Develop and implement advertising campaigns.
Plan activities aimed at long-term sales promotion.
Create PR campaigns.
Low competitiveness of the company Develop measures aimed at increasing competitiveness. Improving the organization's reputation and its competitive position, the emergence of competitive advantages.
Problems in the marketing management structure
Optimize the work of the marketing department.
Engage in individual areas of marketing activities.
Focus on individual marketing activities.
Indicators of the effectiveness of the company's marketing activities.
Errors in the performance of marketing functions Development and implementation of a set of measures aimed at increasing the efficiency of marketing functions.
Ineffective Marketing Research Actions aimed at improving the quality of research conducted.
Errors in the Marketing Information System Application of automated control systems. Improving the company's economic performance.
Mistakes at the strategic level
Formation of a long-term and medium-term marketing strategy, as well as a short-term marketing plan.
Development and implementation of marketing programs.
Increasing the company's economic performance and marketing efficiency.
Frequently asked questions about marketing activities
What is the essence of the profession of a marketing specialist?
What elements does a company's marketing activity consist of?
The basis of marketing activities of modern companies consists of the following elements:
Information subsystem. This element is necessary for collecting and analyzing data from various external and internal sources. The information subsystem is used to form strategic and tactical decisions in the company.
Marketing complex. This is a set of tools and methods that allow the enterprise to achieve its goals. This element involves choosing a marketing model and other resources.
Management subsystem. This is the organizational level at which decisions are made, as well as activity planning and control.