User Habits on Weibo
From the marketer’s perspective, it is important to understand how users use the platform and interact with others.
Compared with Facebook, Weibo users rarely go by their real saudi arabia phone number names on the platform (WeChat is where they share updates with real-life friends and family). They post updates on their life or interests anonymously, but it doesn’t make them any less likely to share posts from others. In fact, I have even seen people sharing Weibo screenshots on WeChat because of Weibo’s superior update speed (just like Twitter).
It’s also quite common for people to see a trending topic on other platforms and then jump to Weibo to get more of the latest information and check the comments.
I casually polled fourteen of our team members on their Weibo habits. The results: most of them (over 70%) said that they check Weibo for trending topics, searches, local and global news.
opinions on the given topic.Checking trending topics on Weibo
The habit of discussing everything in Weibo’s comments section has long been a thing. It’s become a tool for ‘social listening’ not only in China but also outside of it. There is even a dedicated site that explains what’s trending on Weibo to a curious non-native audience. The platform also took advantage of that and added an ad placement in between the comments.
It’s not uncommon to see Weibo posts that have more comm