What are concrete examples of sustainability innovations?

[suchona.kani.z]

Technology can make a contribution here, for example by reducing information asymmetries, more efficient resource distribution and participatory decision-making processes. However, digital technologies are particularly valuable when they reduce friction and make sustainability easier.

In this context, "We make it simple" is a popular slogan at adesso. This often means a healthy pragmatism à la "don't waste time". From a user-centered perspective, however, this slogan should be understood above all as a desire for simplicity. We make it simple, i.e. easy to understand/implement/use. If we manage to design sustainability innovations so that they are really simple, we can help solve the implementation problem.

Trading, exchange and sharing platforms, specifically eBay classifieds, nebenan.de or foodsharing.de - these types of digital marketplaces make it easy for people to act sustainably. But Ecosia, Enpal or the GLS Bank, i.e. a sustainable search engine, a provider of photovoltaic systems and a sustainable cooperative bank, also make it easier for people to choose albania consumer email list a sustainable alternative. Combining daily activities such as online searches with sustainability, supporting regional sustainable energy without expertise or participating in capital allocations for sustainability - these things have never been so easy and at the same time there is a viable business model behind each of these offers. They enable us to make familiar behaviors - googling, using electricity, doing banking - more sustainable as a matter of course.

Where are more sustainability innovations needed?
Many important technologies for achieving sustainability goals - renewable energies, smart grids, sustainable farming - already exist. However, there are still unsolved challenges where technology is a crucial component of the solution. Some areas that currently pose major challenges for research and science are:

Circular economy: Trading, exchange and sharing platforms are already a first step towards more circularity. However, more is needed to enable a scalable and health-friendly circular economy. From digital product passports that provide information about recycling properties, to robots that extract materials, to tracking waste streams, digital technologies are a critical enabler of the circular economy.