Use social media to generate sales

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A Social Selling strategy seeks to achieve a sales opportunity by presenting the business as a trustworthy leader within its sector.



The basis is to share valuable content dubai email list generated from an inbound marketing perspective that provides information to potential clients and offers solutions to their main problems.



Interacting with potential customers through social media has proven to be more successful in building valuable relationships between companies and customers . Here are some final suggestions for working on Social Selling within a B2B company :



Create LinkedIn profiles for each member of your sales team. With an optimized profile, you will be visible to prospects and seen as an authority on the subject.
Communicate to the team what good practices should be followed on their social networks.
Establish collaboration and alignment between marketing and sales .
Align opportunity funnels for both teams


Social Selling on Linkedin
LinkedIn is the social network created to form professional connections. It is where professionals can showcase their expertise. Sales representatives in the social selling business have a LinkedIn profile and actively participate in LinkedIn groups.



Linkedin helps establish brand credibility and connects sales people with valuable potential customers. For B2B companies, Linkedin is the social network where you can connect with decision makers . The more connections you make, the bigger your network will be. The bigger your network, the more opportunities you will have to find promising potential customers.