what characterizes my consumers

[sakibkhan22197]

what the audience wants and what my brand can give them,
how my brand impacts their lives.
There are 12 basic brand archetypes. Each of them promotes its own significant values ​​and covers certain audience needs. Descriptions of archetypes and a test to determine them can help you create positioning.

For example, if you are an online school and target the “above average” segment, you can rely on the archetype of the sage. It embodies intelligence, brings benefit and strives for development. This is a good teacher who people turn to for advice. In communication, brands with the “sage” archetype show expertise and rely on research. They share experience and convey reliability and confidence. The audience loves intellectual content, including subtle humor, interviews with scientists and specialists.

Brand Archetypes
Wheel of Brand Archetypes
Brands often build positioning by combining several archetypes to create a more complete and unique image. For example, Disney combines the traits of the Creator and Innocent archetypes.

Select an additional archetype
After describing the primary archetype, you can choose a belgium email list secondary one. It is like a new character trait, it will complement the primary one and give additional features to your brand. For example, if your primary archetype behaves like a mentor and motivates you to achieve your goals and overcome obstacles, then in the secondary archetype you can add emotionality and individuality to your brand.

Translate your brand personality into a short description
The final step in defining a brand’s personality is to come up with short definitions for each characteristic. These will give teams a guide on how to translate the personality attributes into the brand’s communications and visuals.

Let's say you're an online banking brand and your key attributes are: modern, insightful, confident and trustworthy. Your brand personality definitions might sound like this:

Modern . I am elegant, minimalistic and innovative. I respond to the request to be aware of new products and implement the most promising ones.
Confident. I am bold and the market fluctuations do not scare me. This gives me a sense of support and predictability.
Reliable . I am a reliable companion on the path to knowledge. I respond to the need to be in control, to stick to a schedule, to maintain discipline.
Want to increase your website revenue by up to 25%?
Contact the Carrot quest growth team — we will analyze your lead generation funnel and tell you where you are losing leads. We will come up with and test hypotheses with lead bots and other proactive communication tools.

We will offer the first mechanics for the site during a free consultation.