Adaptation to advertising labeling

[sakibkhan22197]

Since the beginning of 2023, Russian companies have been adapting to working with Advertising Data Operators (ADO). These services register advertising and transfer information to the Unified Register of Internet Advertising. New laws have hit small businesses. It is required to register advertising and transfer data to Roskomnadzor. This means concluding new partnership agreements for almost any type of advertising.

Now companies continue to study the specifics of advertising markup and make integrations more native.

Market autonomy
In 2024, Russian marketing becomes less dependent on foreign standards uk email list and practices. This happens after international brands leave. Companies left without the support of global brands develop their own marketing strategies.

The departure of foreign services increased the autonomy of the market, and Russian alternatives appeared. In 2025, the market will continue to adapt and develop new promotion strategies.

In a nutshell
The trends in the list above emerged in 2023, are still going strong in 2024, and are likely to continue to grow in 2025. Keep an eye on them and the AI ​​trends if you're just starting to develop a marketing strategy or are looking for ideas to enhance your current plans.

But remember: no matter what new thing you're excited about, focus on customer value and business practices. What works for one company may not work for another. Sometimes it's better to focus on the methods that are proven to work for you.

We will help you find mechanics that will bring results.
Our experts from the growth team will analyze the lead generation funnel and tell you where you are losing leads. They will come up with hypotheses and calculate conversions and revenue.