Human stories: how to make an impact with advertising campaigns

[samiaseo222]

Our brain is the biggest communication filter that exists, since in a single day it can receive thousands of messages and reject almost all of them. It happens all the time and everywhere , we ignore hundreds of advertising posters when we walk down the street, we don't pay attention to conversations that bore us and many times we watch television without really understanding what is being said.

The mind is demanding when it comes to thailand email list paying attention , because it needs a good incentive to get to work, so we need a plus if we want our message to have an impact in the information society , where communications fight to be heard, read, commented on, shared, etc.

In a war of messages like this, the stories that excite are the ones that win battles, the ones that circulate first in the heart and then remain safely in the mind. R&D in communication involves Research (finding a good story) and Development (telling it correctly) . That is the key to making an impact with advertising campaigns.

Christmas is a great example of this theory and it is no coincidence that we all remember the same adverts. Campaigns such as those of Lotería Nacional, Freixenet or El Almendro have used this emotional formula for many years now and the proof of their success is that, some time later, we still remember the stories they have told us. Does “Hello, I'm Edu, Merry Christmas” sound familiar to you? Well, it's been 17 years since that successful Airtel (now Vodafone) advert. It's incredible what the mind remembers, or perhaps it's the heart?