– Find the ideal size
The Meta Description has about 160 characters. After that, Google cuts off the words, so the text needs to be shorter than that.
Don't make descriptions too short, they will seem incomplete. There are no rules for length, do tests, use saudi arabia number variations and analyze which one gives the best results.
– Write something that really grabs the user’s attention
Your goal in the Meta Description is to convince the reader that your page has what they are looking for. Be creative with your text and try to include the most important keywords. They will be bolded in the search results.
– Use calls to action
It is always a good idea to add calls-to-action. Tell the visitor what they should do: “Click here”, “Learn more”, “Continue reading” are commonly used examples.
3 –
title tags
These tags were created with the aim of highlighting specific points in the content created. Even though the user often does not notice the difference between well-organized and poorly organized content, for search engines, this organization makes a big difference.
Day H1
Heading tags range from H1 to H6. The first, <H1>, should be used as the main title of the page. This is the most important heading tag on the page and should inform the main content. Be sure to include the main keyword in this tag, showing the user and the search engine what the focus of your content is.
Day H2
After the <H1> tag, the <H2> tag should be used in content that has subtopics related to the term presented in the <H1> tag. This is when keyword variations should be used. This way, we increase the relevance of the keywords covered and the authority of the page.
Other Heading Tags
From then on, the process is the same for the other tags. If the h3 tag is used, it should be a subtopic of what is being discussed in the h2. For the h4 -h6 tags, it works the same way. In practical terms, a page will rarely go beyond the h3 heading, unless its content is very extensive and it really needs to be divided into more topics.
4 – Add the ALT attribute to Images
This is another of our SEO tips that users often overlook when optimizing a website. ALT is the command used to identify Alternate Text. When the browser is unable to load the image, the alternative text is this small text that is displayed. In addition to providing this information, it also fulfills the accessibility function, to provide a readable image.
For SEO, the ALT attribute is more than that. It allows you to add the keyword again, which increases its occurrence, since images also count as page content. Remember that the image must be related to the alt attribute added to it.
5 – Improve your URLs
perfect your urls
Ideally, the user should look at the browser's address bar and know what the page's content is, even before that content loads. The perfect URL is one that conveys enough information about the content in just one line.
To start optimizing your URL, first choose the domain you want to use. Keep in mind that your domain should contain the main keyword of your website. Search engines rank websites whose domains are closest to the search terms better.
Follow our examples
To clarify this information, we will use examples. When a user searches for “Close Brasil” on Google, the best result will obviously be closebrasil.com.br. Therefore, if your main keyword is “Custom Uniforms”, the ideal domain would be uniformespersonalizados.com.br.