Commercial Director of YuMoney Dmitry Karmishin

[tanjimajuha20]

According to YuKassa (a service for accepting online and offline payments by the fintech company YuMoney), marketplaces remain one of the main drivers of online trade growth. They create attractive conditions for sellers and fill almost all niches, including those that became vacant after foreign brands left the Russian market. According to YuKassa analysts, in the first half of 2023, the number of purchases on marketplaces increased by 22% compared to the previous half of the year, and payment turnover increased by 13%.

said that over the past six israel whatsapp resource months, the YuMoney team has improved products for small, medium and large businesses and launched built-in fiscalization - "Checks from YuKassa". "The number of online stores connected to YuKassa has increased by 3% compared to the previous half of the year. Not only LLCs and individual entrepreneurs are growing, but also the self-employed. The most noticeable growth is in stores with a turnover of up to 800 thousand rubles per month, their number has increased by 17%. The number of stores with a turnover of up to 6.4 million rubles per month has increased by 7%," noted Dmitry Karmishin.

According to the Association of Internet Trade Companies (AKIT) and Sberbank for the first half of 2023, the most common purchases (in monetary terms) on marketplaces are digital and household appliances (18.3%), furniture and household goods (16.5%), clothing and footwear (16%) and food (13.1%). As for the regional distribution of the market, the leading positions are occupied by Moscow (493 billion), Moscow Region (247.2 billion) and St. Petersburg (165.8 billion). They are followed by Krasnodar Region (130.7 billion), Rostov Region (77.3 billion), and Sverdlovsk Region (68.5 billion rubles). The share of e-commerce in the total retail turnover in 2021 was 9.2% - for comparison, in the UK and China, the same figure is 29.6% and 24.5%, respectively.

Vera Modenova, Chief Operating Officer of the Flowwow marketplace, said that the e-commerce market is growing year after year all over the world, including Russia. "This is influenced by many factors: more and more different services are coming online, the percentage of Internet penetration in the country is increasing every year, and the pandemic has greatly accelerated growth - in 2020, online trade grew by 70% compared to 2019, which is almost twice as fast as in previous periods," Vera Modenova added.

She also believes that, due to the rapid acceleration in 2020-2021, the growth rate is slowing down, but still remains impressive. "But using Flowwow as an example, it is difficult for us to estimate the growth of e-commerce as a whole, since the marketplace itself is growing twofold year on year. Judging by the reports of other players in the online trade market, I would assume that online growth will be about 30% in 2023. Definitely, in 2024, 2025 and even in 2027, growth will continue. Market demand allows companies to speed up and simultaneously reduce the cost of logistics, increase the range and open more warehouses. It is often cheaper for new sellers to go online than to maintain an offline presence. All this serves as an impetus for the growth of the e-commerce market," Vera Modenova summed up.

Ozon, Wildberries, Avito, Yandex.Market, and SberMegaMarket did not respond to questions from a ComNews correspondent.