A symbol of a lover who is meant to arouse desire

[mstakh.i.mo.mi]

Companion Archetype for Favorite Brands
When a brand is positively perceived by customers, then the values ​​associated with the companion symbol can be used in the communication strategy. Otherwise known as the archetype of the ordinary person, it allows you to create a message that is based on specific information related to the promoted products. At the same time, messages are presented in a way that is supposed to create a bond with customers.

Due to the fact that the brand is liked, this is not difficult to obtain. Reliable overseas chinese in australia and factual information is supposed to inspire trust. Customers are supposed to be able to identify with the brand that provides good quality products. This is a symbol that will work well when creating a strategy for companies producing everyday items, household articles.


Many brands want to tempt their customers. These are most often lingerie sellers, cosmetics manufacturers, or clothing manufacturers. In such cases, the communication strategy can be based on the archetype of a lover. This allows for the use of a message that uses sensuality and intimacy. Advertisements are created using images of handsome men and beautiful women. This is supposed to be a magnet for recipients. Buying a product is supposed to be a temptation. At the same time, the company builds a deep relationship with its customers.