Marketing technology required for D2C model

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The customer journey consists of multiple stages and pipelines, so no one tool can handle social media, content publishing, SEO search engine optimization, etc. Generally speaking, a company will use multiple MarTech solutions, that is, MarTech Stack, to respond to different challenges or achieve specific goals . For example, if an enterprise wants to develop its own D2C direct-to-consumer or OMO virtual-real integration model, it needs corresponding MarTech tools:






D2C or DTC (Direct to Consumer), literally translated as "direct to consumer", refers to a business model in which companies sell products or services directly to consumers without going through any middlemen or retailers. This model allows companies to reduce the cost of middlemen, understand student phone number data consumer needs more directly, and provide more personalized products and services. In order to support this model, companies need a one-stop information center that can integrate customer interactions through various channels.





The customer-centered OMO strategy integrates and applies the consumer data collected by the brand through the Social CRM system▲ The customer-centered OMO strategy integrates and applies the consumer data collected by the brand through the Social CRM system