What goal should you set for yourself when organizing competitions on social media?

[mstakh.i.mo.mi]

There are as many ideas as there are companies. There is no such thing as a single, universal goal. When organizing a contest on Facebook or Instagram, you may want to:

increase brand awareness among users,

build a positive image of your company,

conduct research regarding interest in a new element of your offer,

increase user engagement,

achieve specific sales goals,

increase the reach of your company profile.

When deciding to organize a contest on social media, always keep in gambling data singapore mind the final result you want to achieve. This will be extremely helpful when developing a contest strategy – depending on the chosen goal, the contest task you set for people who follow your company profile and decide to take part in the fun may be different.

What rules should be followed when organizing competitions in SM?
Every business activity, including engaging users by encouraging them to participate in a contest organized on social media, must adhere to certain rules. The form in which the contest is conducted is no less important than the goal. If you plan the contest poorly, you will not be able to convince Internet users to get involved in the contest task.