Increase Company Brand Awareness
In addition to being a marketing channel for companies, in fact mobile apps also function as a platform to increase brand awareness. Mobile apps can provide a unique experience for consumers, so if consumers are satisfied with their experience when exploring products offered through mobile apps , then indirectly the brand and consumer trust levels will increase.
You can also combine mobile apps with digital marketing strategies such as ASO or App Store Optimization, so that the results obtained to increase the company's brand awareness will be more optimal.
When consumers are satisfied with the services provided list of togo consumer email by the company through its mobile app , such as convenience, flexibility, and their (consumer) pleasant browsing experience when accessing the mobile app , then simultaneously the company will get the opportunity to increase consumer loyalty. Of course, by getting loyal consumers, the company will benefit more, and the company's business will grow even more.
Mobile apps themselves provide a different browsing experience when compared to websites, in addition to the exclusivity offered by mobile apps being a differentiating factor between mobile apps and websites. That is the factor that makes mobile apps superior in increasing consumer loyalty.