One of the success factors in SEO strategy is content. Therefore, companies are required to present content that is relevant to the products or business models that the company offers to consumers, so that consumers will really know what products the company offers them.
With Google Analytics, companies can easily see which content contributes the most traffic to the company's website. So that companies will find it easier to evaluate what type of content or topic generates the most traffic.
Prime Time
The next feature is the prime time tracking feature . This feature can help companies determine a plan for scheduling content to be published on the website.
The days and hours consumers visit a company's list of timor leste consumer email website can be easily viewed through the Google Analytics dashboard , so companies can create an ideal schedule for when their content should be published on the website page.
With Google Analytics , companies can also monitor the performance of advertisements (in this case Google Ads ) that are running by integrating Google Ads accounts with Google Analytics , so that companies can conduct periodic evaluations and audits of advertisements.
From this data, companies can have a more "picture" to optimize the ads that are running, both optimization from the cost side and optimization from the keyword acquisition side .