Best practices for abandoned cart recovery emails

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Of course, it does not reflect the monetary value of your activity. But it’s a great indicator of engagement – ​​and can tell you a lot about the quality of your campaign. Keep in mind that some campaigns, such as transactional emails or privacy policy updates, are not designed to get a lot of clicks because there is no call to action. Keep this in mind when measuring your advertising campaigns so you're not comparing apples to oranges. What is a good email click-through rate? Like open rates, many factors can influence or help you improve your email click-through rates.

Sometimes you’ll see a click-through overseas chinese in australia data rate of - – especially for automated campaigns that require immediate action. Such as a welcome email that includes a download button to get the lead magnet you signed up for (e.g. e-book). But typically, the CTR range for all campaign types is -. Of course, certain industries will have lower rates - even if the business is getting a good return on investment from its marketing campaigns. These include travel and real estate, as people aren't booking vacations or buying homes every other week.

Here are the top five industries with the highest click-through rates from our Global Email Statistics report. top--industries-ctr-email-marketing-results What is the bounce rate? Martin Schwill, delivery manager at GetResponse, said:Bounceis what happens when an email does not reach the recipient or is bounced back to the sender. Why are emails bounced? This could be a restrictive filter or a full inbox for the recipient - or an incorrect email address. How to calculate your bounce rate: Bounce rate = (Number of bounces / Number of attempts to send) * There are two types of bounces: This happens when your email is permanently rejected (because the recipient address is invalid or does not meet the requirements) A hard bounce occurred.