9. Take a stand selectively

[fomayof928@mowline]

Only a quarter of consumers surveyed in the index said the most memorable brands on social media talk about causes and news that align with their values.

Audiences are wary of inauthentic brand claims and promises. Know greece b2b leads your values ​​and take positions on issues that are consistent with them. Take L.L Bean, for example, who paused social media during Mental Health Awareness Month because it aligned with their brand values ​​and mission.

Screenshots of three consecutive Instagram posts on LL Bean’s Intagram account. Together the photos form a panoramic shot of a beautiful hilly and green outdoor landscape, as well as a blue tent with two people walking towards it. Text on the image reads "Off the Grid". See you June 1st.
10. Make the most of your employees
Some of your most influential brand advocates are the people behind your brand: your employees. Adding employee advocacy to your social strategy is one of the most effective ways to amplify your content, humanize your brand, and engage your audience.

Launch an employee advocacy program and curate a range of content to ensure long-term success. A Sprout survey of 1,110 U.S. social media users across industries revealed that more than half of active social users are most likely to share employee updates. So create a "Meet the Team" series to showcase your employees.



Social Media Best Practices for Developing Content
Just as people’s interests and tastes change, so do the types of social content, preferred formats and trends they follow.

Here are some social media best practices to help you improve your content for optimal engagement.

11. Use video…but mix it up
The popularity of video is here to stay, with at least 66% of consumers identifying short-form videos as the most engaging in-feed content.