How do micro-moments influence consumer purchasing decisions?

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Micromoments and User Intentions
Micro-moments play a key role in the purchasing decision- making process . Users who reach for their smartphones expect immediate answers to their needs. This is when:

Looking for product information – “Which TV model has the best reviews?”
Compares offers – “Cheapest sports shoes with free delivery”.
Makes a purchasing decision – clicking “buy now” is the result of appropriate UX optimization and available content.
The role of smartphones and Google in micro-moments
According to Google, more than 70% of purchasing decisions start chinese overseas british database on mobile devices. Smartphones have become a “personal advisor” that:

Answers pressing questions in a split second.
It allows you to compare options and preferences in real time.
Helps you make impulsive purchasing decisions .
Example:
A consumer is waiting at a bus stop and types in “best deals on smartwatches.” A site that loads quickly and provides useful content has a chance to capture the customer.