Popular questions and answers

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On average, a PR campaign lasts about a year. The services of PR agencies are usually ordered for a long time, forming a constant presence of the brand in the info field. Of course, there are short-term projects in practice, for example, when an unknown enterprise needs to pack, form a certain image in the media. Everything here individually and depends on the goals.

If we talk about trends in the region, I note that more and more companies are trying to get into foreign markets – Asia and the Middle East. Requests related to work in the UAE, Turkey, PR and marketing in the Chinese spain telegram data segment, South Korea, Thailand have become more frequent. The reverse work – is also being actively requested by companies to develop videos, articles, and applications for Asian specificity. The market is globalizing, tasks are becoming more difficult, but thus more interesting.

Answers current questions about the work of PR agencies in Moscow marketer, managing partner of the reputation agency Dragons.Media Sydyp Baldruev. It must be understood that it is incorrect to divide the PR services industry into the Moscow and regional segments. Enterprises and individuals work across the country, creating opportunities in the regions of presence. But, nevertheless, paternalism is present here, so many companies limit themselves to the local market without going to the regions or, conversely, to the capital. This is absolutely wrong.