How to Write for Marketplaces

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For a page on a marketplace (listing), you need to write the same way as for sales sites and landing pages, namely: responding to the desires and needs of the target audience, closing their pain points.

Ideally, you need to find the USP of the malaysia telegram number database product. The product should solve a specific consumer problem that other products in the category cannot solve. This is the key to success not only in markets, but in selling goods in general.

The main criterion that influences inclusion in the search results is compliance with the request.

There are at least four places in the listing where keys should be inserted:

title;
description;
characteristics;
block of reviews and questions.
Marketplace listing title


The listing title plays an important role in search. In addition, it is a ranking factor.

It is recommended to include the main high-frequency query in the title, as well as several mid- and low-frequency queries that make the product unique and collect targeted traffic.

On each marketplace, the page title is generated according to certain rules that are set by the platform. For example, on WB the brand always comes first, followed by the category, attributes, and a specific brand (article).

Other markets start the title with the category, then everything else. AliExpress has a free order of keywords in the title.

We looked at the titles given to the cards in the top 10 results on leading markets. The study was conducted on March 13, 2022. The query is the same - "wireless upright vacuum cleaner".

Marketplace

The shortest title

Longest headline

Wildberries

Gorenje / Cordless Vacuum Cleaner SVC216FS

Pioneer Home / Pioneer Vacuum Cleaner / Cyclone / Handheld / Vertical / Mini Vacuum Cleaner / Electric Vacuum Cleaner / Network