Writing email copy for an international audience

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Use the company name, but with a different second word -Grammarly Premium,"Grammarly Insights." The reason for this is to segment their message types.Grammarly Insightswanted to praise me for using their tools and share my achievements, whileGrammarly Premiumwanted to upsell me with a discount. Subject line This element is more important than the sender's name. Your email content can be stunning and persuasive, but if you can’t attract people with a catchy subject line, all bets are off.

Let’s look at my inbox again, but this line data time, let’s look at the subject line: Example email subject line. Sample email subject lines from my inbox. This guide explains how to write engaging email subject lines. Here are some variables you can try: Length. Is the subject line long or short? As you can see above, some are three to five words and some are broader.

The rule of thumb is don't exceed the number of characters. Do you know Brian Dean, founder of Backlinko and Exploding Topics? The number of people who subscribe to his SEO newsletter is staggering. Brian says that very concise subject lines get him the highest open rates. You can see what they look like below. But be aware that Brian has a large personal brand, so what works for him may not work for everyone.