How to Measure Link Building Success

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There are, of course, a couple of exceptions to the rules:

Paid link building can be used when earning links to support your SEO strategy is not your primary goal.
When you want to get referral traffic or build your brand authority. This could include sponsored placements and ads on trusted and relevant sites. In this case, you should always use a rel="nofollow" or rel="sponsored" attribute to avoid a negative impact on your search rankings.
As a general rule, using paid links just to boost your rankings should be a method to avoid.

Google Penalties
If you resort to risky tactics, you risk having toxic links in your backlink profile that could get you penalized by Google and negatively impact your rankings.

It is not uncommon for a penalty to take months, or even years, to recover, so it is list of indonesia consumer email better to be safe than sorry.

The success of a link building campaign depends on the goals of the campaign. It is important to understand which metrics to consider when setting these goals.

It is not a good idea to focus on the raw number of links built, because this sacrifices quality . Additionally, you should use competitor insights to determine the link gap between you and others in your niche and ensure you are building the right links that will boost your rankings.

However, when looking at metrics , it's a good idea to consider using one or more of the following:

Authority Score: This Semrush metric evaluates the overall quality of a website and can help you determine the impact of a backlink from a site. If a website has a low Authority Score, the link will probably not be as beneficial.