3. Focus on the topics that resonate most with your audience

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The best way to figure out what resonates with your unique audience is to look back at your historical data. The insights found throughout your performance report serve as a map that guides you to the france b2b leads topics, networks, and formats that consistently drive engagement with your audience.

Screenshot of Sprout's cross-channel post performance analysis report, showing the performance of Instagram, Facebook, and Twitter posts.
In Sprout, post performance reporting reveals trends in the content your followers like to see in their feeds. Use these insights to shape your creative brief, ensuring any impactful content is seamlessly integrated with what your audience values ​​most.

4. Write a clear creative brief
Now that you've concluded the research phase, it's time to put pen to paper. Your creative brief isn’t just for your influencer partners. Other internal teams can also use it to ensure they are ready to support the campaign.

You’ll want to share it with your organic social team to ensure they’re all ready to engage and amplify the post on launch day. If you're working with influencers to support a new product launch, you should also share the creative brief with your customer service and product marketing teams to ensure cross-functional alignment.

In your briefings, strive to provide guidance, not instructions. You want to make sure the influencer knows how to get your message across without compromising their creativity and uniqueness. At the same time, if you’re not clear enough, you may find yourself going through rounds of creative review.

Some of the most common influencer marketing challenges revolve around managing relationships with influencers and budget constraints. Unfortunately, obstacles related to both topics are inevitable. After all, you are dealing with another person who has their own responsibilities, financial needs, and business goals.