Furthermore, your continued sending to fake addresses can damage your reputation. In fact, email providers' security systems can know that a certain number of emails you send are rejected. This increases the bounce rate, i.e. the rate of undelivered emails, and consequently decreases your reliability.
Another case where your reputation can plummet, to the point of blocking your email address, is because of “ subscription floods ”. Here’s how it works:
A spam bot fills out your registration form hundreds of times in a very short time;
Automatically, your newsletter service sends hundreds of welcome emails;
Activity on your account is recognized as suspicious and you are blocked.
Finally, your campaign statistics are completely wrong, as your delivery rate, open belgium phone number list rate, and click-through rate will go down. You could have a campaign that is extremely effective for your customers, but still see very low percentages because many of your emails are being sent to spam addresses (and of course no one will ever read them).
Fortunately, there are many defense weapons from spam subscriptions to your newsletter that you can use. Some are very simple to use, others are already included in many newsletter services, others require manual selection work. Let's see them all and how to use them with WordPress.