Many brands are also showing a more playful side

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Like Dunkin does in this Instagram post :

Dunkin Instagram Post
Old Spice, Nike, and Dunkin show how tone of voice can vary dramatically from brand to brand.

Why is Tone of Voice Important?
The words and images you use determine how customers perceive your brand.

This is crucial, because in a recent survey 88 % of respondents said they buy from brands they trust.

Think about creating a personality for your brand: how should your brand “speak” to palestine email list others? What message should it convey?

Establishing a specific tone of voice will help you:

Stand out from the competition
Building Your Brand (and Authority)
Emulate face-to-face communication
Stand out from the competition
Many brands fall into the trap of adopting the “typical” tone of voice for their industry. However, your goal should be to stand out so that customers remember you.

Take BlenderBottle for example. This brand avoids the typical hyper-masculine tone of protein powders and fitness brands:

BlenderBottle website
Build your brand (and authority)
Take Duolingo as an example . It has conquered TikTok, gaining over four million followers and becoming a constant meme on the site.

His videos always feature "Duo," the green owl, who is often seen engaging in office pranks, complaining about his crush (Dua Lipa) and following the latest TikTok trends.