Multi-channel Marketing Challenges Let us look at some of the major challenges involved in a multi-channel marketing approach − Maintain consistency across channels – When there is a lack of consistency in the tone, style, and presentation of messages across channels, the customer experience often suffers. For any business that utilizes multiple channels, keeping everything consistent across all channels is always a huge challenge.
Stay relevant on every channel – With so many marketing channels, it takes a lot of effort and resources to stay relevant across all of them. Lack of budget or poor planning can make it extremely difficult to new zealand business fax list customer attention across channels . Determine optimal investments – When there are many channels to cater to, wise resource allocation can be complex.
Without proper planning and analysis, businesses may find it difficult to determine the optimal mix of investments for each channel. Mapping the Customer Journey – When the number of channels is small, the workload that businesses have to work on mapping the customer journey and understanding the interactions is reduced.