The title tag is a ranking factor and provides users looking

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At Google's results page with information about the content of a page.

Users look at the title tag to determine if your content is in line with their search query. Therefore, a strong title that contains relevant keywords can encourage more clicks and traffic.

Meta descriptions, on the other hand, do not contribute to rankings. However, they can costa rica email list help improve the user experience and therefore increase your click-through rate (CTR).


Even though Google rewrites meta descriptions more than 70% of the time, it is still important to write them for each web page (and make sure they are unique).

Google rewrites meta descriptions for many reasons, including to adapt them to search intent. So while it can be frustrating to see meta descriptions rewritten in the SERPs, it is usually for the best!

You can use the Site Audit tool to check for metadata issues, such as duplicate or missing meta descriptions.

Write unique, optimized content
Content reigns supreme in the world of SEO. Google's sole job is to provide searchers with exactly what they need, so the search engine prioritizes relevant, valuable, and optimized content that meets searcher needs as fully as possible.

What is optimized content? It is content that balances authoritative text with keyword research.