Optimizing Your Ecommerce Returns and Delighting Your Customers
Consider five best practices with real-life examples below.
Create a buyer-friendly return policy
A solid return policy ensures online shoppers can make their purchases without hesitation. It can help you ensure brand transparency and gain the trust of your consumers.
“Every eCommerce business should create a seamless returns policy to enhance the shopping experience of customers,” says Prabhath Sirisena, Co-Founder and CPO, Hiveage . “A dedicated page for this should be visible and accessible directly from the homepage. It should also include step-by-step instructions on what a customer needs to do to return a product.
"As for the time period, a 30-day return period is a common practice among retailers. However, you can extend this period to 45 or even 60 days , giving your customers more leeway, " he says.
Nike, for example, has a 60-day return policy with indonesia whatsapp number database some exceptions. Some brands go even further, allowing up to 90 days to return products . One such vendor is high-security lock vendor EleMake. The brand also clearly outlines guidelines for unassembled and assembled returns.
elemake
Switch to paperless returns
If you haven't done this yet, there's no better time than now.
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