2. Learn from people outside your business function

[fomayof928@mowline]

How to do this: Regularly convene with teams outside of belgium b2b leads social media to boost your strategy and further your impact. Consider hosting a “social media council” for key stakeholders to bring ideas to the table.

3. Give it a sustained effort
Being able to pivot quickly according to data findings is important. But abandoning a campaign messaging angle or visual approach within the first week or month doesn’t give your content enough time to saturate the market.

By pivoting too quickly, you risk diluting your brand story and recognition with too many different messages. This confuses your audience and ultimately gives your competitors an advantage.

How to do this: We recommend making campaigns at least three months long, and breaking your campaign plan into multiple phases. At the end of each, formally evaluate the data and come up with actionable steps to modify your plan if needed.

By using Sprout’s analytics tools, you can efficiently provide regular reporting updates to your team.

A screenshot of the Sprout Social Profile Performance Report, which displays impressions, engagements, post link clicks and changes in audience growth.
4. Bring in the music (and trending sounds)
Music (and trending sounds) can be a source of inspiration for your social media campaign. In some cases, you can even build campaigns around the perfect song. For others, content made with trending sounds makes for a timely complement to an ongoing campaign.

How to do this: Use resources like the TikTok Creative Center to stay in the know and browse sounds currently trending in your country.